IdeaNav featured on Hangman – intellectual property and prototypes

IdeaNav is proud to be associated with CellC Reality’s HangMan online game show for inventors: If you have an invention and are itching for an opportunity to pitch it to a panel of investors, enter now! Entries close on 21 July 2017. To enter: download the CellC Reality (HangMan) app from the Apple or Android … Read more

June 21st, 2017

Patent new food recipe

Say you come up with the best pizza topping combo ever! Can you protect it? No. Why not? For a food recipe to be protected, the new combination of ingredients must yield an unexpected result. For instance, the first Norwegian to make Lutefisk could have patented the process of: salting and drying cod; rehydrating the dried, salted cod for … Read more

June 5th, 2017

Marketing patents – Brush-T success story

The bristled golf tee known as a BRUSH-T, launched in 2000, has been a great commercial success – many golfers have tried it; nearly all are aware of it. A quick search through the patent databases shows various “knock-off” products have been invented, design registered, and patented: And, many of these “copycat products” are on sale: So, … Read more

May 29th, 2017

Protect board game

Board game patent registration Very, very few board games can be protected by patents. Whereas, the US accepts patents for “a method of playing a game”, this category is specifically excluded from being patented in most other countries (including South Africa). Tip: don’t waste time and money patenting your board game. Rather focus on trademarks and designs. … Read more

May 16th, 2017

PCT International patent

What is an “international patent” A PCT patent is often referred to as an “international patent’. However, this is somewhat of a misnomer, as a PCT patent does not become a “patent”. The PCT patent is a step in a patenting process. The patent process Typically, the patenting process includes the following steps: Patent search … Read more

May 7th, 2017

Protect software app – register trademark

Patents, copyright, designs, trademarks – options A software app can be protected by: A registered trademark – typically, this is the most important category of protection. Think: FACEBOOK, GOOGLE. These companies rely primarily on their trademarks to keep competitors at bay. A patent – very few software apps are patentable. For example: a job site for … Read more

April 30th, 2017

Trademark classes for a clothing brand

It is time to protect your new clothing brand. You have decided on your “brand” and created your logo. The next step is to identify the trademark classes in which you should register your brand. This can be confusing, but let us help: The clear frontrunner is: Class 25 – Clothing, footwear and headgear. Hopefully, only … Read more

April 19th, 2017

Register my clothing brand – trademark protection

If you are about to launch a new clothing brand in South Africa: First, check whether you are allowed to use your brand name / logo at a cost of R2,500 plus vat; and Then, file a South African trademark to protect your brand name / logo at a cost of R3,450 plus vat. We … Read more

April 17th, 2017

Candidate patent attorney – software developer

Are you a software developer? Do you wish to become a patent attorney? If so, we would love you to join our team. You must have: a BSc in computer science. Software development experience is a bonus, but not required. Age: You will need to be relatively young and to have few commitments if you wish … Read more

April 17th, 2017

Get started with the patent process

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Contact us

Intangible Consulting (Pty) Ltd.
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
C +27 (0)83 233 4582
F +27 (0)86 627 0055
info@ideanav.co.za