Trademark classes for a clothing brand

It is time to protect your new clothing brand. You have decided on your “brand” and created your logo. The next step is to identify the trademark classes in which you should register your brand. This can be confusing, but let us help: The clear frontrunner is: Class 25 – Clothing, footwear and headgear. Hopefully, only … Read more

April 19th, 2017

Register my clothing brand – trademark protection

If you are about to launch a new clothing brand in South Africa: First, check whether you are allowed to use your brand name / logo at a cost of R2,500 plus vat; and Then, file a South African trademark to protect your brand name / logo at a cost of R3,450 plus vat. We … Read more

April 17th, 2017

Candidate patent attorney – software developer

Are you a software developer? Do you wish to become a patent attorney? If so, we would love you to join our team. You must have: a BSc in computer science. Software development experience is a bonus, but not required. Age: You will need to be relatively young and to have few commitments if you wish … Read more

April 17th, 2017

IdeaNav featured on Hangman – intellectual property and prototypes

IdeaNav is proud to be associated with CellC Reality’s HangMan online game show for inventors: If you have an invention and are itching for an opportunity to pitch it to a panel of investors, enter now! Entries close on 21 July 2017. To enter: download the CellC Reality (HangMan) app from the Apple or Android … Read more

January 21st, 2017

Candidate patent attorney – articles, requirements and salary

We need: Software developer interested in becoming a software patent attorney Requirements: Undergraduate science (preferably, computer science or engineering) degree only. For more information on the requirements to qualify as a patent attorney, click here. Age: Recently completed undergraduate degree. Additional studies while articled: You will need to complete a law degree (4 years through … Read more

August 22nd, 2016

How to become a patent attorney

Position available: software developer (aiming to qualify as a candidate patent attorney) Undergraduate degree Most South African patent firms require candidate patent attorneys to have an undergraduate degree in engineering from Wits, UCT, SU, UJ or UP – candidates with technikon / BTech degrees are only seldom selected. We favour software developers and engineers with mechanical … Read more

August 22nd, 2016

New DIY Service

On 1 September 2017, IdeaNav launched a new service to assist applicants to deposit an application / renew a patent with the SA IP Office. Normally, you would need to: create an account with the IP office; wait for the account to be vetted and opened; and deposit funds into the account, before depositing your … Read more

August 31st, 2015

Patent combination of known features

Many years ago, a patent attorney mentioned that he’d just filed a patent for a box containing the following combination of known features: no. 11 spanner; 4mm Allen key; and short Philips screw driver. His justifications being that: (i) no prior box ever contained only this combination of tools; and (ii) this set of tools … Read more

January 10th, 2015

Protect food recipe

It’s not easy to protect a new food recipe. How can patents, design registrations and trademarks help? Trademark Let’s take the McDonald’s Big Mac burger. The name BIG MAC is a registered trademark. So, no-one can use a mark confusingly similar to BIG MAC when referring to foodstuff. But, McDonald’s trademark cannot prevent others from … Read more

January 6th, 2015

Protect business idea

Business method patent It is difficult to protect a business idea. The South African Patents Act specifically excludes “a method of doing business” from being patented. Below are examples of business methods that cannot be protected by patents: a new restaurant specialising in Dutch / Austrian fusion cuisine; a new bar in Sandton that serves … Read more

January 2nd, 2015

Get started with the patent process

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Contact us

Intangible Consulting (Pty) Ltd.
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
C +27 (0)83 233 4582
F +27 (0)86 627 0055
info@ideanav.co.za