Trademark

A trademark protects your brand. Protect your name by filing a word trademark (e.g. “Nike”). Protect your logo by filing a device trademark (e.g. Nike’s Swoosh). Trademarks even protect pay-off lines (e.g. “just do it”).

nike trademark

 

 

 

 

 

to protect your brand (whether for goods or services):

  • Discuss your word mark with one of our trademark attorneys – we will tell you whether it’s too descriptive.
  • Select the “classes” in which to file your trademark – we will suggest appropriate classes.
  • Conduct a trademark registrability search (optional, but highly recommended) to determine whether there are conflicting marks already on the trademark register – else, your trademark may be rejected in a year’s time, forcing you to rebrand your product / service. Our charge: R2,500 plus vat.
  • File a South African trademark for R3,450 plus vat.

Registration typically takes 12-14 months, whereafter you can prevent others from using a mark that is confusingly similar to your trademark in respect of similar goods / services.

FAQs:

  • What if I have been using my mark for many years? You can file a trademark. The trademark need not be “secret” at the time of filing.
  • What if I wish to register the trademark XYZ for bananas, but this mark is already used for shoes? You can still file a trademark for XYZ, as bananas and shoes fall into different classes.
  • When should I file foreign trademarks? Although it is better to file foreign trademarks within 6 months of filing the South African trademark, you can file foreign trademarks at any time thereafter.

STEP 1: CONTACT US to start the trademark process:

Send us an email





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Intangible Consulting (Pty) Ltd.
9 Kruger St
Oaklands
Johannesburg
South Africa

T +27 (0)11 483 1439
T +27 (0)11 483 3128 (alt.)
C +27 (0)83 233 4582
F +27 (0)86 627 0055
info@ideanav.co.za